Growth doesn’t break companies. Misalignment does.

When teams burn out, customers churn, or momentum stalls, it’s not because you scaled too fast—it’s because the foundation couldn’t hold. I help leadership teams build the systems, strategy, and structure that turn retention into a growth advantage—from culture to customer experience.

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Misalignment Doesn’t Just Burn Out Teams—It Breaks the Customer Experience

When your internal systems are unclear or disconnected, the cracks always show up in the customer journey. Response times slow down. Promises get dropped. Teams scramble to keep up. I help companies identify where their structure, leadership, and CX strategy are out of sync, and build systems that support both the people inside and the customers they serve. Retention, loyalty, and sustainable growth follow when everything behind the scenes is working together.

Free Strategy Call

Start with a real conversation

You talk. I listen. Then we map what’s underneath the chaos—misalignment, friction, or gaps in structure—and outline where to start. No pitch. Just insight, whether you’re scaling or still building the foundation.

Retention Strategy Consulting

Keep your best people—for the right reasons

Whether you’re hiring your first ten or trying to hold on to your top fifty, we’ll identify what drives people out and design systems that make them want to stay. From communication breakdowns to cultural blind spots, this is retention that actually sticks.

CX Foundational Architecture

Fix the system, or build it right from the start

Your customer experience is only as strong as the structure behind it. I help companies rebuild broken systems—or create them from day one—so every touchpoint reflects what you stand for.

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I Don’t Just Spot the Problem. I Build the Fix.

I’ve led through scale, churn, silence between departments, and the slow erosion of what once worked. I know how to see the pattern beneath the fire drill—and design the systems that keep it from happening again. My work blends strategic insight with operational reality, grounded in what customers and teams actually need to stick around.

  • I recently had the absolute pleasure of working through Sarah's Reflect.Validate.Align. framework. I found it incredibly valuable for my career and new role. Working through the framework, I was not entirely sure what I would end up with at the end, and to say that what I got was incredibly valuable, highly personalised and downright moving would be an understatement. Sarah's skills, values, expertise and character made it one of the most valuable programs I have undertaken. I am better off for having done it, and I treasure what she provided back to me at the end. If you are feeling a little stuck, lost, dissatisfied with your career or are new to a role and needing some guidance then I would HIGHLY recommend reaching out to Sarah. You won't regret it.

    — Luke Jamieson, CX Evangelist, Operata

  • During 2024, I had several ideas about what I wanted in my next career move, but I struggled with defining a clear vision and taking action. Sarah’s comprehensive assessment followed by aligned coaching sessions helped me establish a tailored purpose statement and achievable next steps. I was challenged to dive deep throughout the process and I felt supported every step of the way. Sarah is a connected listener and seasoned mentor. I would highly recommend working with her if you are ready to unlock the next level of your potential!

    — K. Quinlin

  • I met Sarah Caminiti at ElevateCX thanks to the great work of Sarah Hatter and team and it was hard not to smile after just a few minutes around her infectious energy. I love how Sarah helps you think of growth in natural phases and stages (epochs and eras). It was a beautiful lens through which to see my journey.

    — Suneet Bhatt, Founder: My Authentic Story

Questions?

  • You can bring me in before your first hire or after your hundredth. Some teams want to build customer and employee retention into the foundation from day one. Others reach out when growth starts to strain their systems. That might look like rising attrition, declining customer experience, or a quiet tension no one can quite explain. Whether you’re building early or recalibrating mid-scale, I help you design a structure that supports your people, your customers, and your ability to grow without losing what makes your business work.

  • I work with early-stage startups, scaling teams, and established companies that are ready to take retention seriously. Some are building their first support or CX function. Others are trying to stabilize after a period of rapid growth or internal change.


    What they all have in common is a desire to grow without losing what makes their business human. If you’re focused on keeping great people, designing strong customer experiences, and leading with intention, you’re in the right place.

  • Both. Most companies treat customer retention and employee retention as separate problems, but they’re deeply connected. When your internal systems break down, it shows up in team burnout and inconsistent customer experiences. I work across both layers to help you build loyalty from the inside out—starting with how your company communicates, leads, and operates every day.

  • Yes. I don’t replace internal teams, I support and strengthen them. Whether it’s helping clarify roles, streamline decision-making, or build systems that scale with your growth, I work alongside your existing leaders to close gaps and amplify what’s already working. This is about structure, not territory.

  • I work with both. Some clients are building from the ground up and want to get customer experience and retention right from the start. Others are growing fast and need to recalibrate how their systems, teams, and leadership operate. No matter the stage, the focus is on building an organization that people want to be part of and stay with.

  • It depends on the depth of the work. Some companies start with a single strategy call or a short-term audit. Others bring me in for multi-month consulting to support broader structural changes. We’ll figure out what makes sense based on your goals, timeline, and internal capacity.

  • Start with a strategy call. We’ll talk through what’s happening inside your team or customer experience, surface what’s getting in the way, and map out what support might look like. There’s no pressure to commit, just a clear, honest conversation about what’s possible.